The Business of Muay Thai: Patrick Rivera’s 7 Branding Lessons

Patrick Rivera, the Chairman of WBC Muay Thai USA, founder of the Muay Thai Development League, and owner of Valor Fight Sports. He breaks down the exact branding framework behind his success. Patrick grew WBC Muay Thai USA from a regional name to the most dominant sanctioning body in the country. He also built Valor Fight Sports into a 1,000-member community across California and Hawai’i. This is essential watching for: • Gym owners • Coaches • Promoters • Fighters building a business • Anyone trying to grow a Muay Thai brand 0:00 Intro 0:45 Patrick Rivera 3:07 Why Branding Matters 5:39 Muay Thai Is A Business 6:04 Marketing In Stockton 6:49 What Valor Stands For 10:23 Digital Presence 11:41 Content And Social Strategy 14:58 The Japanese Restaurant 20:54 Retention